About Uri


Uri Gonda is a startup coach and institutional innovation architect, who has spent the past 7 years coaching +1,100 startup founders (idea stage to +$20M raised) and intrapreneurs (in corporate incubation) creating over $650M in business value.

As senior Entrepreneur in Residence at Citi Ventures, Uri led the coaching curriculum for Citigroup’s D10XSM incubator, setting up a permanent capability to support 100 startups founded by intrapreneurs from Citi’s +200K employees globally, across the consumer bank and institutional clients group, that serve 200M customer accounts in 160 countries and facilitate +$3 trillion in financial flows. Within D10XSM he coached ProxymitySM from concept through launch, which was later spun out with $20M of investment from JPMorgan, Deutsche Bank, HSBC, BNY Mellon, Computershare, Clearstream and State Street.

As Entrepreneur in Residence at Wayra, TelefónicaO2’s network of startup accelerators, Uri has coached startups across all UK programmes, including the NCSC Cyber Accelerator (in partnership with GCHQ), Health Hub (MSD-Merck, Novartis), Intelligent Mobility (Hyundai, Network Rail, Ferrovial, Stagecoach), Scaleups (Innogy) and the AI & Blockchain Accelerator (University of Edinburgh, Cisco). He has mentored startups at Techstars’ Barclays FinTech Accelerator, MassChallenge and other accelerators globally, and has been a guest lecturer at Cambridge University’s Judge Business School and Oxford University’s Incubator.

Uri coaches startups on customer development, go-to-market strategy, product leadership and growth metrics. His unique areas of focus include strategically accelerating B2B sales to large organisations, applying management by objectives (OKRs) within agile cross-functional teams and addressing the human challenges of fast scaling companies.

Previously, Uri served as VP Marketing for Ceedo, a virtualisation software company (funded by Intel Capital), and as Entrepreneur in Residence at Tzina, an international broadcast media group, where he built and managed consumer and enterprise products that shipped in the millions worldwide, across industries spanning enterprise software, web services, consumer electronics and broadcast television.